Perfect brand photos? Sure they do happen. But more often, it is me balancing on an apple box telling the model to get ready here comes the water spray “sweat” bottle. Sometimes the real magic is the laughter and unscripted moments between takes. I feel that’s when everyone is most relaxed and light on their feet and just having fun.
Behind every polished shot is a perfectly imperfect process… and honestly that’s where the magic and emotion lives.