Here is a big statistic, over 80% of people research a company on line - including visiting a website before making a commitment. Capturing and creating real-life connections by showing your products and services in action keeps your story moving and brings your brand’s narrative to life. Often I will suggest to incorporate actual staff or customers because they know the products best and can really contribute to the stories being told. It is vital to keep your visual imagery up to date and used across all your media platforms.
How Visual Stories Help Drive Brand Results
If I can give one piece of advice, do not neglect your brand storytelling. Professional & authentic images matter greatly in media use. It resonates a closer connection to your audience. The image I am showing here is an example of the healthcare clinic’s dentist and my intentional use to incorporate the clinic name and branding to be shown.
Dentist and Patient in Exam Room at a Healthcare Clinic
Keeping it Fun on a Shoot
Will my client be using this image; not a chance! This is me having fun on a shoot. As a photographer on any set it is important to keep it light for those in the shot. It helps with energy, good vibes and especially matters in capturing the authentic looks I am aiming for.
Angles x Backgrounds
3 most important things to me when in a shoot: Light, Background and my Subject. Fair to add a 4th which is my angle or perspective. In fact for headshots the lower you go all the better. Especially company shots. If you are standing up while the subject is sitting down the result can be too much over towering them. Being eye level or even lower results in a stronger and more real connection the viewer see’s in the person. Additionally, it helps with better composition so that the background isn’t drowning out the person.
The background is always as important. In this case the Company manufactures textiles and sells fabrics. I felt it was a good idea to utilize their fabric swatches in their conference room which nicely ties into who they are what they do.
The goal in these types of shots is to have the viewer feel they want to know that person, trust that person and ultimately want to do business with them.
The Little Extras
I was asked to photograph the corporate team at the end of our shoot. Since their new building is still under a remodel I offered to place their company logo onto the wall behind the glass in post. They were so excited since their temporary space did not have any signage or branding anywhere. Sometimes it’s the little extra things I can do for a client which helps them and makes that lasting impression.
