Here is a big statistic, over 80% of people research a company on line - including visiting a website before making a commitment. Capturing and creating real-life connections by showing your products and services in action keeps your story moving and brings your brand’s narrative to life. Often I will suggest to incorporate actual staff or customers because they know the products best and can really contribute to the stories being told. It is vital to keep your visual imagery up to date and used across all your media platforms.
Why Authentic Headshots Matter
In a world full of AI images, a real headshot stands out. It captures your true personality, energy, and presence- something AI can’t fake. Clients and employers want to connect with YOU, not a digital made up version. A genuine professionally done photo builds trust and shows you're the real deal. Show your fabulous self when walking into a room not a strange doll with unnatural looks.
Example of a real vs AI enhanced headshot I took of my client
Keeping it Fun on a Shoot
Will my client be using this image; not a chance! This is me having fun on a shoot. As a photographer on any set it is important to keep it light for those in the shot. It helps with energy, good vibes and especially matters in capturing the authentic looks I am aiming for.
No Sunlight- No Problem
Recently I had a complex business shoot that was broken out in two days. There was a ton of concern with the marketing team that we would be facing no sunlight and also a major storm that was expected to blow through. I did have to make a call to shift day 2 outdoor shoot to the day before because of the storm but ensured the team that shooting in outdoor natural light ( no sun ) is actually a good thing too.
For this particular project it was actually a benefit not dealing with the sun. At times especially in So Cal our sun is bright and can be harsh. We had success everywhere on the grounds not having to worry about shadows or harsh lines. So no sunlight, no problem!
Corporate Team Members Walking on Company Grounds
Angles x Backgrounds
3 most important things to me when in a shoot: Light, Background and my Subject. Fair to add a 4th which is my angle or perspective. In fact for headshots the lower you go all the better. Especially company shots. If you are standing up while the subject is sitting down the result can be too much over towering them. Being eye level or even lower results in a stronger and more real connection the viewer see’s in the person. Additionally, it helps with better composition so that the background isn’t drowning out the person.
The background is always as important. In this case the Company manufactures textiles and sells fabrics. I felt it was a good idea to utilize their fabric swatches in their conference room which nicely ties into who they are what they do.
The goal in these types of shots is to have the viewer feel they want to know that person, trust that person and ultimately want to do business with them.
The Little Extras
I was asked to photograph the corporate team at the end of our shoot. Since their new building is still under a remodel I offered to place their company logo onto the wall behind the glass in post. They were so excited since their temporary space did not have any signage or branding anywhere. Sometimes it’s the little extra things I can do for a client which helps them and makes that lasting impression.
