The Photos Every Website Homepage Should Have

Your homepage has one job: Make it clear who you are and why someone should trust you-quickly. And that happens through images, not long paragraphs. Here are the four photos every homepage needs to feel current, trustworthy and human.

1. The Hero Image: This is the first thing someone sees. It should instantly communicate what you do and who you do it for. No stock photos, no awkward posing. Just real moments that reflect your brand’s personality,

2. The Action Shot: This shows the experience working with you. Think: A real interaction, hands doing the work, a moment of connection. People want to see what it feels like to be your client or customer.

3. The Faces Behind the Brand: Humans connect with humans- not logos. Show the people who make the work happen, The goal isn’t perfection. It’s confidence, approachability, and presence.

4. The Product or Service in Use: Your offering doesn’t exist- it actually does something. Show interaction. This helps people see the value in an instant and how it can fit into their lives.

Your audience understands you faster- and feels more connected right away. Your brand story is already happening in real life. The right photography just helps your audiences see it.

Anchoring Brand Colors in Photography

When people think of brand colors, they picture logos and websites. But using those same colors in your photography can be just as powerful.

It matters because colors trigger recognition. Think Tiffany box blue or Coca- Cola red- you know the brand instantly. By weaving your company brands palette into photos, you are reinforcing our identity without the logo.

How to do it? Incorporating brand colors in the models wardrobe is my big go to. Props like everyday items placed in the scenes on tables or shelving. Post editing with color tweaks.

The impact - photos feel intentional and unified, Your audience instantly links the image back to your brand- on your site, socials and other media. Also in my opinion it ties the scene together and is aesthetically appealing.

What "Real-Life" Photography Really Means- and Why Your Brand Needs it Now

Stock photos are out. Real stories are in. Your brand deserves more than “woman using computer stock image #248”. Today’s audiences want to see the people, the process and the personality behind the brand. That’s where real-life photography comes in.

It’s not about perfect lighting or fake smiles. It’s about moments that feel lived-in- hands at work, products in use, the behind the scenes hustle. That’s the kind of imagery that connects. When you are showcasing your brand with real life, people trust you more and are likely to give you their business.

3 reasons to Go Real:

1. It Builds Trust: People want to know who is behind the brand

2. It sets you apart: Cookie cutter content blends in. You won’t

3. It works everywhere: Website. Socials. Ads. PR. One shoot = endless use.

Your story is evolving and happening every day. Show it.

Showcase Your Business in Action

Here is a big statistic, over 80% of people research a company on line - including visiting a website before making a commitment. Capturing and creating real-life connections by showing your products and services in action keeps your story moving and brings your brand’s narrative to life. Often I will suggest to incorporate actual staff or customers because they know the products best and can really contribute to the stories being told. It is vital to keep your visual imagery up to date and used across all your media platforms.

How Visual Stories Help Drive Brand Results

If I can give one piece of advice, do not neglect your brand storytelling. Professional & authentic images matter greatly in media use. It resonates a closer connection to your audience. The image I am showing here is an example of the healthcare clinic’s dentist and my intentional use to incorporate the clinic name and branding to be shown.

Dentist and Patient in Exam Room at a Healthcare Clinic

Lowe's Making a Difference

I was contacted by Lowe’s stores to capture a horse feed and bucket brigade giveaway they were having in our LA community during our wildfires. This was a genuine donation of thousands of pounds of horse feed and products. My goals were emotion and branding. The staff and horses made for great content.

Lowe’s Home Improvement Corporation Helping Victims of the LA Wildfires

Love it when Collaborator's are on Set

I absolutely believe in team! My eye is strong but I don’t have 8 of them. I love the big girl jobs when the entire team from the Company is on the shoot and present being involved. I love the energy, insight and team work. The most important thing is making the team go home as heroes! In the end I am fortunate they booked with me and care to deliver epic results.

Brand Photography Showcasing a Medical Provider using a Medical Device

The Little Extras

I was asked to photograph the corporate team at the end of our shoot. Since their new building is still under a remodel I offered to place their company logo onto the wall behind the glass in post. They were so excited since their temporary space did not have any signage or branding anywhere. Sometimes it’s the little extra things I can do for a client which helps them and makes that lasting impression.

The Great Rebranding

I’ve seen a ton of changes in the business photography world over the years but none have been more relevant and most important than now. The pandemic brought on a lot of stuff for folks and the requests I am getting for headshot updates and commercial lifestyle branding updates has been at an all time high.

The digital landscapes are always changing and it’s been out with the old and in with the new in so many ways. I believe the clients I work with have a sixth sense and want to up their image game and need the best representation of themselves or their product and service they sell. Showcasing that story is more important than ever and I am loving capturing this new found spirit and positive change!