Here is a big statistic, over 80% of people research a company on line - including visiting a website before making a commitment. Capturing and creating real-life connections by showing your products and services in action keeps your story moving and brings your brand’s narrative to life. Often I will suggest to incorporate actual staff or customers because they know the products best and can really contribute to the stories being told. It is vital to keep your visual imagery up to date and used across all your media platforms.
How Visual Stories Help Drive Brand Results
If I can give one piece of advice, do not neglect your brand storytelling. Professional & authentic images matter greatly in media use. It resonates a closer connection to your audience. The image I am showing here is an example of the healthcare clinic’s dentist and my intentional use to incorporate the clinic name and branding to be shown.
Dentist and Patient in Exam Room at a Healthcare Clinic
Lowe's Making a Difference
I was contacted by Lowe’s stores to capture a horse feed and bucket brigade giveaway they were having in our LA community during our wildfires. This was a genuine donation of thousands of pounds of horse feed and products. My goals were emotion and branding. The staff and horses made for great content.
Lowe’s Home Improvement Corporation Helping Victims of the LA Wildfires
Love it when Collaborator's are on Set
I absolutely believe in team! My eye is strong but I don’t have 8 of them. I love the big girl jobs when the entire team from the Company is on the shoot and present being involved. I love the energy, insight and team work. The most important thing is making the team go home as heroes! In the end I am fortunate they booked with me and care to deliver epic results.
Brand Photography Showcasing a Medical Provider using a Medical Device
The Little Extras
I was asked to photograph the corporate team at the end of our shoot. Since their new building is still under a remodel I offered to place their company logo onto the wall behind the glass in post. They were so excited since their temporary space did not have any signage or branding anywhere. Sometimes it’s the little extra things I can do for a client which helps them and makes that lasting impression.
The Great Rebranding
I’ve seen a ton of changes in the business photography world over the years but none have been more relevant and most important than now. The pandemic brought on a lot of stuff for folks and the requests I am getting for headshot updates and commercial lifestyle branding updates has been at an all time high.
The digital landscapes are always changing and it’s been out with the old and in with the new in so many ways. I believe the clients I work with have a sixth sense and want to up their image game and need the best representation of themselves or their product and service they sell. Showcasing that story is more important than ever and I am loving capturing this new found spirit and positive change!
