There’s something magnetic about this image- the instant the head toss turns into a wave, frozen in time. It’s playful, bold and impossible to scroll past. And honestly, that is what great brand photography should do.
Most companies know they need a polished headshot and team photo. But what about those splash moments- the shot that wakes people up and reminds them your brand has personality, energy and movement.
Here is the truth: Energy translates to credibility. Dynamic visuals suggest growth and adaptability. Unexpected sells. A water flip in Palm Springs might not look “corporate,” but lifestyle imagery like this shows the human side of a business- super vital for connecting to modern audiences. Refreshing doesn’t mean rebranding. You don’t need new colors or logos to stand out. Sometimes, it’s just about swapping out stale photos for something new and that feels alive.
If your marketing feels flat, maybe it’s time for a splash moment.
