Why Every Brand Needs a Splash Moment

There’s something magnetic about this image- the instant the head toss turns into a wave, frozen in time. It’s playful, bold and impossible to scroll past. And honestly, that is what great brand photography should do.

Most companies know they need a polished headshot and team photo. But what about those splash moments- the shot that wakes people up and reminds them your brand has personality, energy and movement.

Here is the truth: Energy translates to credibility. Dynamic visuals suggest growth and adaptability. Unexpected sells. A water flip in Palm Springs might not look “corporate,” but lifestyle imagery like this shows the human side of a business- super vital for connecting to modern audiences. Refreshing doesn’t mean rebranding. You don’t need new colors or logos to stand out. Sometimes, it’s just about swapping out stale photos for something new and that feels alive.

If your marketing feels flat, maybe it’s time for a splash moment.

Minimal Punch of Street Chic

When I am asked what I love to photograph; I typically can’t answer. It's probably wildlife but I don’t capture that for a living. I began as a Street Photographer and to this day I love it when my clients need street chic shoots.

I feel I am in my element and I also love the post-edit process. For this image, I felt it needed something so I added a palm tree in the left corner behind the building! Paul Smith is an iconic store in the Melrose District in LA and I love the minimalistic vibe of the building.