Headshots are essential- they build polish and credibility. But candid moments take it a step further.
Think genuine office laughs during a meeting, a chat over coffee or a handshake with a client. They aren’t posed, but intentional. They capture culture, environment, energy and connection. It is the human side of your business.
When paired with strong portraits, candid images create a great balance of professional and relatable. Next time planning your brand shoot, don’t just schedule headshots - there is much more happening to showcase the work-life that brings your culture to life.