Context Is the New Backdrop

Headshots are loosening up. The clean studio seamless backdrops still works for consistency and teams, but what’s trending this year now leans into more portrait than “corporate.” People want to see context. Not just who they are, but where they are and what they do.

Offices, job sites, hallways, clinics and window lit corners with subtle environment in the background brings in a bit more story and also relaxed poses can show a relatable friendly side of you. A dentist in the exam room or a vet in a surgery room. These details communicate personality, credibility and purpose.

Modern headshots is not just about the face. It’s about place, profession, and presence.

The Great Rebranding

I’ve seen a ton of changes in the business photography world over the years but none have been more relevant and most important than now. The pandemic brought on a lot of stuff for folks and the requests I am getting for headshot updates and commercial lifestyle branding updates has been at an all time high.

The digital landscapes are always changing and it’s been out with the old and in with the new in so many ways. I believe the clients I work with have a sixth sense and want to up their image game and need the best representation of themselves or their product and service they sell. Showcasing that story is more important than ever and I am loving capturing this new found spirit and positive change!